Edge Systems Announces Corporate Name Change to The HydraFacial Company
SIGNAL HILL, Calif., May 5th, 2017 /PRNewswire/ — Signifying an exciting new chapter for the company, Edge Systems – an award-winning skin health technology company – announced on May 1st that it will now be known as The HydraFacial Company.
In December 2016, healthcare-focused private equity firms Linden Capital Partners (“Linden”) and DW Healthcare Partner (“DWHP”) jointly acquired the Southern California-based company with a vision to invest in the global expansion of the HydraFacial brand.
“We have set a modern vision for the company to build upon our great product technology,” explained Clint Carnell, Chief Executive Officer of The HydraFacial Company. “In the near term, I think you’ll see that we take a purposeful approach to growing our brand, with a focus to drive patient awareness, as well as best-in-class physician support, both from a clinical and marketing perspective. We are staking out our space and being very disciplined, thoughtful and assertive in what HydraFacial stands for.”
This name change is accompanied by a refreshed look of their premier brand HydraFacial. “Our logo represents our modern approach to turning the expected upside down. The brand visual identity is a celebration of our uniqueness, demonstrating the emotional connection we create by revealing a brighter, more confident life through amazing skin,” explained Rosemarie Holcomb, Director of Marketing for The HydraFacial Company.
The new name is effective immediately, and will be implemented across the company’s product line throughout the calendar year 2017.
About The HydraFacial Company
Established in 1997, our Southern California-based company designs award-winning, patented skin care technologies and solutions. We pioneered hydradermabrasion and now HydraFacial® and Perk™ products are popular in over 75 countries around the world.
For more information, please visit: http://hydrafacial.com/
ABOUT DW HEALTHCARE PARTNERS
DW Healthcare Partners is a private equity firm focused exclusively on the healthcare industry. The firm manages over $800 million in committed capital and invests in profitable healthcare companies with proven management teams.
DW Healthcare Partners is led by seasoned healthcare executives with more than 110 years of combined industry experience. The firm provides the capital, strategic guidance, and acquisition expertise to help mid-to-late-stage companies realize their potential for growth.